Florida has taken a number of steps to discourage individuals from driving while distracted, including enacting a number of regulations to do so. A self-report questionnaire with 26 questions was developed to assess some demographic information about respondents, their perceptions of the PSA, and their intent to engage in a particular distracted driving behavior, text messaging while driving. High school student, Rachael Diaz wrote a 30 second public service announcement about teens and distracted driving for her video production class, winning first prize in the first Drive Safe Chicago PSA contest sponsored by the Chicago Auto Show and the National . The Centers for Disease Control and Prevention (CDC) cannot attest to the accuracy of a non-federal website. Although her father had warned her against cell phone use behind the wheel, she was texting at the time of the crash. ; This theory attempts to explain and predict how individuals will respond to a communication message utilizing appeals to fear. Part One Write the claim you will present in your argument essay. It does not store any personal data. Some studies have shown that even more graphic appeals, such. Studying the dataset in SPSS led to some conclusions about the sample. Discover human factors management solutions that effectively address human error, conquer common injury challenges and improve safety engagement. Table 1. So what does it have to do with drivers who arent paying attention? 7.09: Can a PSA Help Reduce the Number of Distracted Driving Lewis, Watson, Tay, & White, 2007 ). Its estimated that 10% of drivers are distracted by cellphones at any given moment. The modal classification within the dataset was Junior, with 41.2% of respondents belonging to that category. 7.02 eng.pdf - Can a Public Service Announcement PSA help reduce the Lennon, Rentfro and OLeary (2010) Additionally, it would be better if sample were larger. A 30-second PSA against distracted driving from the National Highway Traffic Safety Administration served as the independent variable. But opting out of some of these cookies may affect your browsing experience. Believing Rogers model to be limited in scope, Approximately 15 percent of all motor vehicle . To honor her memory, Casey's family and friends produced their own video for the U.S. Department of Transportation's "Faces of Distracted Driving" series. ; The subjects in the study did find the illustrated behaviors to be more distracting that they previously believed, a seemingly positive effect of the advertising appeal ( Distracted Driving Summary Fact Sheet pdf icon[PDF 660 KB]. chastise social marketers for their pervasive use of threatening messages and describe their concerns regarding the negative effects of these campaigns. Brennan & Binney, 2010 Lewis, Watson, Tay and White (2007) Get the facts, get involved, and help us keep America's roads safe. 11 Distracted Driving Awareness Commercials and PSAs The results of this study demonstrated that participants who viewed the self-efficacy PSAs were better able to discourage others from driving under the influence of alcohol than were the participants who viewed the consequence-based control PSA ( Given the pervasiveness of handheld technology in our society, there has been growing concern about the risks involved with using such devices, specifically cell phones, while operating a vehicle. National Highway Traffic Safety Administration. Can a Public Service Announcement (PSA) help reduce the number of distracted driving incidents? To honor Alex's memory, her family Jeanne, Johnny Mac, and 12-year-old Katrina formed an anti-distracted driving advocacy group, the Remember Alex Brown Foundation. Whether its adjusting your mirrors, selecting music, eating, making a phone call, or reading a text or emaildo it before or after your trip, not during. This campaign is aimed at teen drivers to help reduce the risks of distracted driving-related car accidents in Massachusetts and elsewhere, according to Consumer Reports. Effectiveness of Safety and Public Service Announcement Messages Emily Reynolds, Cady's 17-year-old sister, is now an advocate against distracted driving and is an active member of NOYS, the National Organizations for Youth Safety. Like the previous clip, this video takes place on a driving track. Davison, 1983: p. 3 974- 975 These projects increased police enforcement of distracted driving laws and increased awareness of distracted driving using radio advertisements, news stories, and similar media. RQ 3: Is there evidence of the third-person effect within the data results? Concerns Regarding the Use of Fear Appeals. The 30-second PSA, Get the Message, features clips from people from across the country who lost loved ones in distracted driving crashes and have spoken out through the U.S. Department of Transportations Faces of Distracted Driving campaign. Gozzi (2011) Affective response (general) scale. ). But this video is what happens when you strip away the dramatization. Still, some positive benefits have been found to exist from using fear-based or shocking content within advertisements. The issue of distracted driving has been a popular topic in research and the subject of numerous campaigns and laws. Per favore scegli la tua regione Distracted driving isnt just a stupid mistake. One of the biggest distractions, texting and driving, has tried to be solved in many ways. The Protection Motivation Theory, originally developed by National Highway Traffic Safety Administration. Other types of distracted driving. , while intentions are a good predictor of behavior, they are far from a perfect measure (p. 212). ). Fortunately, after some eye-opening training on a closed track, Josh comes to see firsthand just how risky it is to mentally multitask while driving. The boomerang effect can be seen as an adverse reaction to viewing a threatening advertisement. , advertising on the issue of road safety is particularly renowned for its use of physical threats in which drivers and passengers are often shown to be injured and killed as a result of unsafe and/or illegal behavior (p. 203). Talking on the phone. Schoenbachler & Whittler, 1996 But instead of trying to break a habit of texting and driving, it forces young drivers to use their cellphones while the car is in motion. There's a new public service announcement (PSA) being used to help educate drivers about the risks, dangers and consequences of texting while driving. Get the Message is available for download on www.distraction.gov. ). Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. This study took a quantitative approach to examine the relationship between the independent and dependent variables, and answered the aforementioned research questions. Secure .gov websites use HTTPS Both of these associations suggest that the third-person effect was not present in this sample because students first-person opinions and their opinions concerning others moved in the same direction.

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